Author: Sachin Gupta | Find me on Twitter Follow @sach_gupta
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Without doubt 2014 was tough for sellers and investors who were looking to sell their properties to make a profitable exit. It can be safely said that, 2014 was buyer’s market. Will 2015 be the same? We can’t predict, however, with improvement in economy and possibility of interest rate cuts, there could be a turnaround. We will see. But sellers and investors looking to exit must pay attention to following tips in order to attract prospective buyers or renters.
Today nearly all preliminary property searches in India are online. Gone are the days of newspaper classifieds. Even among online users, there is a significant portion of people who use mobile phones over web search. Therefore, if you wish to get leads from the right kind of buyers or renters, you need to focus on optimizing your property listing for mobile and web devices. Make sure you enter the right information about your property including the size, rate in Rs / SqFt, amenities offered, photos, specifications, locality, and detailed description. If you miss out on providing the right info to prospective buyers, they will simply move over your listing. Therefore, be as detailed and accurate as possible.
Put aside your feelings or emotions when you enter the market to sell your property. It might be possible that you have lived in the house that you are selling and may have memories of living there. However, when it comes time to sell, it’s crucial that you realize that your home is also an investment and shall produce market rate of return. Therefore, don your investor hat. Negotiate well with the buyer and showcase him/her how your property is different from other properties in the same locality.
Many sellers advertise their property just to assess the market. If ever, you wish to assess the market, take advice from local agents or go through the research section on many websites about locality prices. Listing your property before assessing the market, or before doing the cash flow analysis, or before finding yourself a place to live, or before cleaning and staging your subjected property is like inviting trouble at a later stage. Don’t rush through the ‘sell’ process. In order to justify your return on investment, make sure your property is ready to be occupied by prospective buyers.
Never ever list your property with multiple agents; it will bring down the property value. Instead, hire 2 to 3 professional real estate agents and persist with them even in difficult market. Choice of agent can make a substantial difference to your property and its capacity to generate higher ROI. Sanjay, who lives in Bangalore hired a company which specializes in property management services in gurgaon to sell his apartment on Golf Course Road, Gurgaon. Therefore, it is very important to hire professional people to manage your home.
First impression is the last impression. Keep that in mind. Advertising online with accurate and detailed details shall be the first objective. The second task shall be to clean and stage the property. Nothing frustrates prospective buyers and renters more than inaccurate property details of your property. If the buyer is visiting for the first time, make sure your property is cleaned and staged.
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- Attract web and mobile buyers
Today nearly all preliminary property searches in India are online. Gone are the days of newspaper classifieds. Even among online users, there is a significant portion of people who use mobile phones over web search. Therefore, if you wish to get leads from the right kind of buyers or renters, you need to focus on optimizing your property listing for mobile and web devices. Make sure you enter the right information about your property including the size, rate in Rs / SqFt, amenities offered, photos, specifications, locality, and detailed description. If you miss out on providing the right info to prospective buyers, they will simply move over your listing. Therefore, be as detailed and accurate as possible.
- Be an investor
Put aside your feelings or emotions when you enter the market to sell your property. It might be possible that you have lived in the house that you are selling and may have memories of living there. However, when it comes time to sell, it’s crucial that you realize that your home is also an investment and shall produce market rate of return. Therefore, don your investor hat. Negotiate well with the buyer and showcase him/her how your property is different from other properties in the same locality.
- List or advertise only when you are ready to sell
Many sellers advertise their property just to assess the market. If ever, you wish to assess the market, take advice from local agents or go through the research section on many websites about locality prices. Listing your property before assessing the market, or before doing the cash flow analysis, or before finding yourself a place to live, or before cleaning and staging your subjected property is like inviting trouble at a later stage. Don’t rush through the ‘sell’ process. In order to justify your return on investment, make sure your property is ready to be occupied by prospective buyers.
- Hire trusted agents
Never ever list your property with multiple agents; it will bring down the property value. Instead, hire 2 to 3 professional real estate agents and persist with them even in difficult market. Choice of agent can make a substantial difference to your property and its capacity to generate higher ROI. Sanjay, who lives in Bangalore hired a company which specializes in property management services in gurgaon to sell his apartment on Golf Course Road, Gurgaon. Therefore, it is very important to hire professional people to manage your home.
- Pay attention to First impression
First impression is the last impression. Keep that in mind. Advertising online with accurate and detailed details shall be the first objective. The second task shall be to clean and stage the property. Nothing frustrates prospective buyers and renters more than inaccurate property details of your property. If the buyer is visiting for the first time, make sure your property is cleaned and staged.
Have any Questions? Tweet to @sach_gupta
