Emerging Trend of Affordable Luxury Housing

~ win- win situation for all

Fast emerging HNI segment in Delhi NCR has boosted strong demand for luxury homes, so much so that this segment has surpassed all expectations. Due to high disposable income and greater aspirations, HNI buyers naturally want to lead a better standard of life and hence the demand for quality dwellings has witnessed considerable upsurge. Even to meet their expectations, a large number of developers have also ventured into this segment, resulting into a massive upsurge of luxury housing projects around the capital.

However, not every project is compatible to provide the truly desired luxury and most of the so called luxury projects are nothing, but demonstration of basic luxury features and amenities. To fulfill the actual demand of the buyers and in order to provide similar facilities and amenities ‘affordable luxury’ is another growing segment. In this segment a strong demand has been witnessed over the years which have created a win-win situation for everyone. In other words, the concept of luxury homes in India is striving hard to have relevance to a wider cross-section of the population.

Resultant, the affordable luxury homes segment is fulfilling all the expectations in the integrated township format. Luxury living projects though involve larger spaces and the provision of exclusive features such as individual swimming pools, reserved parking and smart interiors, affordable luxury projects on the other hand, offer all these facilities, but in compact format.  In addition affordable luxury homes located in such a setting also bring with them the matchless benefits of integrated township living for the home-buyers.

Such projects are helpful for the middle income group in realizing their dream of improving their lifestyle. Affordable luxury projects have successfully captured the larger market by providing the home buyers actually what they truly want rather than what artificially created standards of luxury offers.

In simple terms affordable luxury project are developed in such a manner that these remain in the financial reach of a much larger audience. The whole aim of developing such projects is centered around a distinct luxury flavor and experience without pricing the project out of the pocket of the mid-income segment of buyers. Affordable luxury projects are thus conceived and designed to meet the aspirations of middle-income buyers and so the developer has to upgrade the projects to a superior lifestyle without increasing their financial burden.

However, looking at the current real estate development scenario and the inspirational level of the home buyers, affordable luxury market segment is a good investment option.

This is a guest post by Aman Nagar, Director-Paras Buildtech