Monday, June 15, 2015

The Launch of Virtual Tours for Resale and Rental Properties

Indian consumers are increasingly becoming digitally savvy and prefer using online interactions owing to the cost efficiency. Resale and rental properties are no exceptions. With new improvements in design and marketing, every realtor is trying to provide better service. CommonFloor decided to launch live-in virtual tours to improve the property search efficiency for its consumers. Read on to see how and why this idea was conceived.


Why Virtual Tours? 

Sumit Jain, the co-founder and CEO of Bangalore based real estate portal, CommonFloor had one thing to say about the use of pictures. “Photographs are of the past”, he said. This makes every sense since technology today can drive multiple applications in a jiffy. The world is transitioning to virtual reality and Google Glass today, and it makes all the sense to revamp one’s services for today’s age.

By using virtual tours for resale and rented properties, CommonFloor is aiming to provide a close to reality experience. The idea essentially was to eliminate the need to visit the property to make a decision on the same. The live-in virtual tour on the CommonFloor website and mobile app are set to do exactly that.

In 2012, Housing.com had introduced the concept of verified listings that were backed with data. They sent their team to visit every listed house and verify and collect information about the listing. It was the differentiating move then, which the competition adopted within a year’s time.

How is this Information Collected? 

CommonFloor plans to create a hybrid model with its virtual tours. They plan to have their team actively map every single listed house in their portal while empowering brokers with technology. A plan to scale the operations up to 5 lakh property mappings is in place as more than 5000 properties have already given virtual tours. The company provides its services to the customer for free, whereas the revenue pitches is on a “per lead” basis from the brokers/homeowners.

Lalit Mangal, the co-founder and CTO of CommonFloor explains the virtual tours to be a product that gives the company a cutting edge in the market and provides the seekers with a wall-to-wall and ceiling-to-floor exploratory power.

CommonFloor currently has a team of over 1000 employees and has listed over 1 lakh residential projects from 200+ cities. They have also developed the virtual reality based device called CommonFloor Retina that takes live-in tours to the next level.


This is a promotional post by Pravitha Rohit

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