Friday, November 28, 2014

Selling your house? Enhance its marketability

Author: Sachin Gupta | Find me on Twitter

Ask any corporate honcho or the guys in the sales & marketing division about the product their company manufactures and its marketability, all of them will nod in agreement that besides product features, it should be packaged and presented brilliantly.

Same can be applied to your house. It’s a product and you are the marketing manager of this product. Besides possessing features such as large spacious rooms, attached toilets, balconies, excellent floor plan, it should be presented beautifully to prospective buyers.

Just like a buyer purchases a product he or she feels connected to, similarly, your house that you are putting up for sale shall generate the feeling of belonging to the buyer. How can you do it? How can you make sure that buyer feels attached to the house when he/she visits it? Below are some tips:


  • Stage the house:

Have you ever visited the IKEA store Or for that matter, any other large supermarket to buy furniture; groceries; kitchen utensils; etc.? What you see there is staging of items you wish to buy. A bedroom is staged with bed, table, carpet, etc. Even, walls are designed in such a way that it feels like your own bedroom. One begins to feel it, fantasize it.  Therefore, before you decide to put your house for sale, you should stage it and never keep it empty.

An empty house is a terrible way of presenting your house to prospective buyers. A buyer finds it extremely difficult to visualize him living there. The rooms, kitchen, and even toilets in an empty house appear smaller. Therefore, one should stage his / her house in order to sell at high value.




  • House should be presentable:

While you should never show the empty house to prospective buyers, one should be careful in placing the furniture. The furniture should enhance room’s best features. Be creative and arrange the furniture in such a way that it downplays the negative characteristics of your house and augment the best characteristics. When arranging the furniture, follow the mantra ‘less is more’. Do not ever block windows or crowd out furniture at one place. Keep furniture at an optimum distance from the door.


  • Remove unwanted items and clutter:

There are always some unwanted items in the house that you would have accumulated over a period of time. It was not in use for you but still you kept it in the house. This is the time to sell those unwanted things to make your house clutter free. Any prospective buyer visiting the house will not be distracted by these items and instead will be focused in visualizing the house for his / her family. At the same time, keep away all extraneous things like bottles, papers, cosmetic items, bathroom collections, etc. The idea is to present your house as neat as possible without all these distractions.


  • Keep it clean:

No point in highlighting this simple yet overlooked fact. Many a times, we have seen, seller becomes callous and on a typical house tour what one find is unclean toilets, unhygienic kitchen, pile of newspapers, poorly maintained cupboards, greasy electric boards & switches. This surely puts off the prospective buyer. All it takes is 3-4 hours of work to clean the house including the toilets, kitchen, cupboards, flooring, switches, etc. In fact, one can get it done by a house keeping staff for as low as Rupees 1000 or less. Therefore, one should not overlook this simple factor before putting his /her house for sale or for that matter for rent.


  • Comfort:

Home is one place where one finds comfort at the end of a hard day of work. A buyer when visits your house, unconsciously or consciously, he / she is visualizing it from many angles including the comfort factor. Pillows arranged on the couch or bed and soft, clean towels in the bathroom will give your home a more appealing look and are easy additions to a space. Decorative candles, even when unlit, are a great styling tool and provide a light scent in the room.

If you can’t do all of these on your own, you can hire one of the housekeeping companies. There are many housekeeping companies that will clean your house and will also give it an appealing look. For example, Rohit Kumar who lives in UK had invested in an apartment in Greater Faridabad. He got the possession of the house 2 years ago. Having kept the house locked for 2 years, Rohit thought of selling the house. Since he was living away, therefore, Rohit took the services of a Property Management Company in Faridabad and got his house staged and was able to sell quickly and at a premium.




Have any Questions?

15 comments:

  1. Jaipur is flooded with real estate properties and if you are selling your house then it's really important to consider the requirement of the buyer because they always want something different in their living. If you offer the same I must say only you have the capability to enhance the marketability.
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