Monday, January 19, 2015

Social Media-The Most Effective Marketing Tool For Real Estate Agents

Real estate is a business which depends greatly on personal contacts. But in order to succeed in the industry as a real estate agent, one needs to have a good presence on social networking sites like Facebook, Twitter, LinkedIn and Stumble Upon. Here are some points which you need to follow to find out why social sites are important for real estate agents:-

  • Realtor with a good presence on social media make a great number of connections 

As a real estate agent, you need to post the listings of your services on social media. If you are new to this profession, post about your services in the neighborhood, explain about the plus points of your services and how people can avail it. What are your prices? How do you charge your clients? What are the new offers that you intend to launch in coming weeks or months? Be as transparent as possible.

  • Promote social events which take place in your locality

Post social events that are taking place in the immediate neighborhood on social networking sites. This will make people living in other areas familiar about your upcoming seminars, info sessions, and networking opportunities.

  • Pictures and videos speak a hundred words

You can also share pictures and videos which tell stories. This is because most people, who use social networking sites prefer to go through stories that involve photo, video and audio content instead of text alone. There is no need to spend a huge sum on that either. Use your Smartphone in order to take pictures and short videos of clients and all the exciting things happening in your target areas. You can easily upload it to any other social networking site. At the same time, try to make sure that the posts, which you share on Facebook or Twitter, are not too generic or too promotional.

In case, you find something interesting about the realty sector in India such as useful data, price trends, government notifications, etc., then don’t hesitate to share it on these sites. It will help in building your brand within your locality. Your priority should be on creating posts which show your company’s verticals in an interesting manner. Keep a track of the people who are following your online social pages and find out how they are engaging with your page.

  • Pay special attention to increasing number of likes on social media pages

One of the key factors behind the success of your company’s website on social media is by delighting your clients on a regular basis. Create contests and encourage your clients to join a conversation for a chance to win gift cards. Delighted clients will share their experience with people who are close to them.

  • Judicious use of Facebook

Compared to other social networking sites, Facebook is one of the most suitable places for promoting Real estate services. Make sure that most of the content is dedicated to property news, trends, and anything that is of immense importance to your clients.  While the remaining content or posts can be about the services you are offering to them.

Guest Post by: Sheela Joby is a freelance writer with an experience of 10 yrs. Apart from writing, she is into photography, traveling, music etc.

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