Showing posts with label real estate marketing. Show all posts
Showing posts with label real estate marketing. Show all posts

Wednesday, September 15, 2021

A typical real estate project development process

Author: Sachin Gupta | Find me on Twitter

Once the land development process has been completed successfully, a developer will focus his/her energies on the project development process. Developing and delivering a real estate project successfully is challenging and it lasts for several years passing through various phases. Primarily any real estate project can be divided into 5 phases:


Phase I – Land acquisition
The details about land acquisition process can be found in our earlier post of land development process.


Phase II – Construction
Construction phase requires applying for license (permitting), and project development.

  • Permitting/Licensing:

The permitting process usually begins with an application which identifies the site, its location, and a preliminary design of the improvements to be constructed. This application is then used by public officials to verify compliance with its current zoning classification. If it complies, the permit is granted and the construction of the project may commence subject to building codes and inspections. If the permit is denied, the applicant will usually clarify or amend the application and will ask the city planning staff/director to review it again.

  • Preliminary checklist – Project development:

This checklist is usually the first step that a developer reviews when evaluating a site for possible development.

    1. Allowable uses per zoning classification.
    2. Minimum lot size per zoning classification.
    3. Maximum floor to area ratio (FAR).
    4. Building bulk/density limits.
    5. Setback/building line.
    6. Building height limits.
    7. Building footprint/envelope.
    8. Parking ratios.

  • Important terms/project development:
    1. Setback/building line – requirement to construct building a specified number of feet (setback) from the right-of-way line or other landmark.
    2. Right-of-way line – area designated for a public street or alley that is dedicated for traffic, public use, utilities, etc.
    3. Building related terms:
          • Footprint – it is the shape or outline of the primary building slab or foundation as it will be constructed on the site.
            • Envelope – the total outside perimeter of a structure, including footprints and any exterior patios, mall ways, landscaping, etc.
              • Facade – the exterior, usually the main entrance of a structure
                • Bulk – a three dimensional space within which height, width, footprint, and number of structures/elevations/shapes are viewed in total relative to the land area upon which it will sit to determine land use intensity.
                  • Building codes – refer to required materials and methods used to construct improvements within a jurisdiction.
                    • Permit- document executed by the director of planning authorizing the construction, restoration, alteration, repair, etc., of a structure and acknowledging that it conforms to requirements under the applicable zoning ordinance.
                1. Floor to area ratio (FAR) – it is usually calculated as gross building area divided by square footage of land area.
                2. Height restrictions – used to limit the vertical height of a structure to be constructed.
                3. Allowable use – user activities permitted in a zoning classification
                4. Impact fees – charged by public entities to cover added public sector expenses expected to be caused by the development such as traffic control, drainage, etc.
                5. Incentive zoning – used by city planners to accomplish community goals simultaneously with private sector development.
                6. Inclusion zoning – part of a zoning ordinance that requires that a specified type of development be included in order to obtain permit for that site.
                7. Minimum lot size – per zoning classification
                8. Parking ratio – required number of parking spaces per sq. ft of gross building space or per number of apartment units.
                9. Site plans – drawing done to scale depicting the placement relative to other requirements
                10. Traffic counts – number of vehicle trips per hour past a specific site.
                11. Encroachment – occurs when the construction of improvements extends over a property line on to an adjacent property.
                12. Property tax abatement – forgiveness of taxes for a specified number of years.
                13. Land to value ratio – calculated as rupee value of land to total project value (including land) anticipated upon completion of project.


              Phase III – Completion and occupancy

              There are certain risks in any real estate project development. Once the construction has been completed, there is an additional risk of selling and handing over the project to clients or bringing in tenants in case of rental property. Risk begins with land acquisition and increase steadily as construction commences until cash flows from the leasing phase materialize. It should be noted that factors determining the demand for type of space (such as office, retail, warehouse) being developed are critical to project risk. These factors may manifest themselves in current market indicators, such as vacancy rate levels, rent levels, or the extent of leasing commitments from the tenants.

              A very good understanding of the underlying economic base of an urban area or region is critical when assessing the viability of real estate development.  The point is that investors must examine the demand for space in terms of the characteristics of the demand by end users (tenants) in a given market. This demand in turn depends on the type of employment in the local market and the nature of the functions tenants will perform. Only by understanding the local economy and the nature of employment can developer anticipate demand accurately and produce and supply the quantity and quality of space in the proper combination to satisfy market demand.


              Phase IV – Management

              Once the property is occupied by clients/tenants, there is need for professionally managed facility management team. This team can look into the property management tasks such as maintenance, HVAC, parking management, security, civil works, housekeeping, landscaping, etc. These tasks are equally important and ascertain the long life of property and thus ensure positive rental income as well as capital appreciation. 


              Phase V – Sale
              The developer may choose to sell the property from construction phase onward as happens in residential development in India. Or he/she may choose to hold the property in case of commercial developments provided rental income from the commercial properties is significant enough to justify retention.




              Have any Questions?

              Monday, January 19, 2015

              Social Media-The Most Effective Marketing Tool For Real Estate Agents

              Real estate is a business which depends greatly on personal contacts. But in order to succeed in the industry as a real estate agent, one needs to have a good presence on social networking sites like Facebook, Twitter, LinkedIn and Stumble Upon. Here are some points which you need to follow to find out why social sites are important for real estate agents:-

              • Realtor with a good presence on social media make a great number of connections 

              As a real estate agent, you need to post the listings of your services on social media. If you are new to this profession, post about your services in the neighborhood, explain about the plus points of your services and how people can avail it. What are your prices? How do you charge your clients? What are the new offers that you intend to launch in coming weeks or months? Be as transparent as possible.

              • Promote social events which take place in your locality

              Post social events that are taking place in the immediate neighborhood on social networking sites. This will make people living in other areas familiar about your upcoming seminars, info sessions, and networking opportunities.

              • Pictures and videos speak a hundred words

              You can also share pictures and videos which tell stories. This is because most people, who use social networking sites prefer to go through stories that involve photo, video and audio content instead of text alone. There is no need to spend a huge sum on that either. Use your Smartphone in order to take pictures and short videos of clients and all the exciting things happening in your target areas. You can easily upload it to any other social networking site. At the same time, try to make sure that the posts, which you share on Facebook or Twitter, are not too generic or too promotional.

              In case, you find something interesting about the realty sector in India such as useful data, price trends, government notifications, etc., then don’t hesitate to share it on these sites. It will help in building your brand within your locality. Your priority should be on creating posts which show your company’s verticals in an interesting manner. Keep a track of the people who are following your online social pages and find out how they are engaging with your page.

              • Pay special attention to increasing number of likes on social media pages

              One of the key factors behind the success of your company’s website on social media is by delighting your clients on a regular basis. Create contests and encourage your clients to join a conversation for a chance to win gift cards. Delighted clients will share their experience with people who are close to them.

              • Judicious use of Facebook

              Compared to other social networking sites, Facebook is one of the most suitable places for promoting Real estate services. Make sure that most of the content is dedicated to property news, trends, and anything that is of immense importance to your clients.  While the remaining content or posts can be about the services you are offering to them.

              Guest Post by: Sheela Joby is a freelance writer with an experience of 10 yrs. Apart from writing, she is into photography, traveling, music etc.